preparedlife@yahoo.com
✦ For senior care facilities & health systems

Your families are searching
for answers at 3am.
Be the one who's there.

A suite of six white-labeled family engagement tools — built to keep prospective residents inside your brand from first search to signed agreement.

6 Interactive tools, fully white-labeled
6–18 Months families research before deciding
100% Your brand. Your CTA. Your leads.

The problem you already know

Families are making decisions about your facility
on someone else's website.

70%
of families begin researching senior care online — long before they contact a single facility.
6–18 mo
average time between first search and a placement decision. That's 6–18 months your competitors have to build the relationship.
1 in 3
families say they chose a facility because of how supported they felt during the research phase — before they ever visited.

When a daughter is up at midnight searching "what do I do with my aging mom," she finds generic information on sites that have nothing to do with your facility. She uses their tools. She trusts their content. And when she's finally ready to make a call — she may not think of you first.

The Prepared Life tool suite changes that equation. Each tool lives on your website, carries your branding, and ends every interaction with a single call-to-action: your phone number, your scheduling link, your admissions team.

You built the facility. We built the tools that bring families to your door — and keep them there while they decide.

How it works

From overwhelmed family to warm lead — inside your brand the entire time.

🔍
Family searches
Overwhelmed adult child finds your site searching for care options, costs, or safety help
🛠
Uses your tool
They complete a tool — branded with your name, your colors, your contact information
🔗
Loops to next tool
Results page offers the next relevant tool — keeping them engaged and inside your ecosystem
📞
CTA fires
Every tool ends with your CTA — schedule a visit, call your team, request a guide

The 6-tool suite

Every tool addresses a real moment in the family's journey.

Each one is fully interactive, mobile-optimized, and white-labeled with your facility name, logo, brand color, and a custom call-to-action.

Tool 02
Care Options Navigator
Interactive assessment that walks a family through their loved one's current health, safety, and independence — and surfaces the care levels most appropriate for their situation, with plain-language explanations of each option.
→ CTA: "Schedule a tour of our community"
Tool 03
Elder Care Cost Estimator
Personalized monthly cost estimate with a 3-year projection, coverage gap analysis, and regional cost data. Answers the question every family is afraid to ask — and positions your facility as the honest resource they can trust.
→ CTA: "Request a personalized cost conversation"
Tool 04
Family Meeting Facilitator
Structured guide for the hardest conversation most families will ever have. Includes pre-written discussion starters, a commitment record, and a printable summary — so everyone leaves on the same page.
→ CTA: "Our counselors can help guide your family"
Tool 05
Caregiver Burnout Check-In
Scored 8-question burnout assessment with wellbeing insights and resources. Reaches the exhausted caregiver — the person most likely to make a placement decision — at exactly the moment they need to feel seen.
→ CTA: "Let us help carry some of this with you"
Tool 06
Care Options Comparison Workbook
Side-by-side comparison of care settings — costs, services, what to look for, and questions to ask. Helps families evaluate options clearly and objectively, with your community positioned as the natural next step.
→ CTA: "Compare us — we welcome the conversation"

The engagement loop

A family that uses three tools is a family that trusts you.

Each tool links naturally to the next. A family doesn't just visit once — they come back over weeks and months, building a relationship with your brand long before they're ready to decide.

🏠
Home Safety
Month 1–2
"Is it still safe?"
🗺
Care Navigator
Month 2–4
"What do we need?"
💰
Cost Estimator
Month 3–6
"Can we afford it?"
👨‍👩‍👧
Family Meeting
Month 5–9
"Are we aligned?"
📞
Your CTA
When ready
"Call Maplewood"
Every touchpoint stays inside your brand. There are no links to competitors, no third-party upsells, no data shared outside your site. Just a family building trust with your name — month after month — until they're ready to move forward.

Transparent pricing

One contract. Every tool built. No ongoing work on your end.

Annual licensing. You embed the tools on your site — or we host them on a branded link. Setup handled entirely by us.

Starter
$3,400
per year · setup included
3 core tools · no setup fee
Home Safety Walkthrough
Care Options Navigator
Elder Care Cost Estimator
Full white-label branding
1 custom CTA per tool
Annual renewal
≈ $1,133 per tool per year
Per Tool
$1,200
per tool · per year
One-time setup: $150 per tool
Any single tool from the suite
Full white-label branding
1 custom CTA
Add tools at any time
Annual renewal per tool
3 tools = $3,600/yr + $450 setup
Starter saves you $650/yr at 3 tools
💡
Multi-location pricing available
Operating more than one community? We offer volume pricing for groups of 3 or more locations. Each location gets its own full white-label setup — same tools, separate branding per site. Contact us for a custom quote.

Why this exists

Built from the inside of caregiving. Not the outside.

"These tools weren't designed in a boardroom. They were built by someone who lived through the overwhelm of caring for an aging parent — and couldn't find anything that actually helped her family think clearly."

Stacy Burke · Founder, The Prepared Life Store · Yale, Michigan

Every question in every tool came from a real moment — a real conversation, a real 2am search, a real family trying to figure out what to do next without anyone to guide them.

That's what makes these tools resonate with families in a way that generic content never does. They feel like they were made for exactly this moment. Because they were.

When your facility offers these tools, you're not just providing information. You're saying: "We understand what your family is going through. We've been thinking about it too." That's the beginning of trust. And trust is what moves families from searching to scheduling.

Ready to see it in action?

Request the live demo — a fully branded version of the Care Options Navigator, built for a sample facility. Spend five minutes with it and you'll understand exactly what your families would experience.

Request the live demo → Ask a pricing question
Or reach us directly: preparedlife@yahoo.com